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The AWESOME medicine that we are working with is:
DPP-4, Januvia (sitagliptin)
This is chosen by the medicine group.

This site provides the most general and basic information about this drug. Start here and go by order. 
http://www.diabetes.org.uk/Guide-to-diabetes/...
http://www.netdoctor.co.uk/diabetes/medicines...
http://www.diabetes.co.uk/diabetes-medication...
http://www.rxlist.com/januvia-drug.htm 
(slightly more difficult. If you find it abstruse, I recommend you to start from the About.com site on Evelyn's post)

This site from the EU contains more detailed information. The first two pdf's below are the same content on this site, in case you cannot visit it due to the fire wall. Start from "summary for the public."
http://www.ema.europa.eu/ema/index.jsp?curl=p...

For the marketing group, you should note: date of approval in the US and EU, recommandation from organizations or doctors, and other details. These will help you.
http://care.diabetesjournals.org/content/34/S...
http://www.health.gov.on.ca/english/providers...
http://www.fda.gov/downloads/Drugs/DrugSafety... 
(information in the end of this pdf file should show up in the commercials)

This is a site demonstrates the marketing strategies of this drug, look for the short and effective slogans rolling on the navigator and make use of those. Marketing group goes here.
http://www.januvia.com/sitagliptin/januvia/co...

If you have any further question you can refer to Evelyn and Louisa's reports on medicines or comment on this post.